System Centered vs.
Customer Centered Design

• System Centered Design

• Focuses on organizing the functionality of the system

  
  

• Customer Centered Design

• Focuses on the customer’s conceptual model

• Participatory Design, User-Centered Design, Human-Centered Design

  

Slide Comments:

Customer Centered Design or User-Centered Design are umbrella terms for a number of different approaches to design that somehow gather user data for the basis of design. Participatory Design is a specific type under these terms that directly involves the user in the design process. Contextual Design that used in this course is a type of Participatory Design.