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Cultural Model Example

Marketing & Competitors = influencers. Interviewer = developer = central bubble Base technology group = type of influence & direction. Marketing bubble, overlaps developer & base technology group bubbles. They say to developer " Our new features are top priority. If I do X you figure out what it means" Competitors overlap developer and consumer support bubbles. They say to developer "We have 50 new features, so catch up" Customer support overlaps developer & base technology group. They say to developer "Our bug reports are top priority" Base technology group overlaps developer & marketing. They say to developer "You aren't our primary user. We'll fix the bugs for you in our own time. Our technology is standard, use it even if it doesn't work"