Types of Interviews

• Informal conversational interview

• No structure

• Difficult to compare across interviews

• General interview guide

• Outline structure

• Some comparison is possible (same question worded differently could have different interpretations)

• Standardized open-ended interview

• Specific set of questions in a specific order

• Follow-up questions allowed for elaboration

• Comparisons can be direct

• Closed, fixed response interview

• Specific set of questions in a specific order

• No follow-up

• Comparison can be direct and quantitative

• Focus group interview

• Specific questions to a group of users

• Discussion between the users is part of the data collected

• Movie:

  • Captioned
  • Progressive Download