INTENT

STEP

CUSTOMER DATA

DESIGN THINKING

TEAM AND ORGANIZATION

Vision

• Respond to the data with new work practice designs

• Shift the team's focus from tools to work practice

• Create a coherent response by reacting to the data rapidly

• Generate divergent options before deciding on one

• Separate evaluation from generation of ideas

• Develop design ideas together as a team

• Defuse ownership in ideas

Storyboards

• Redesign work practice, not technology

• Ground redesign in consolidated data

• Ensure redesigned work

• practice hangs together

• Work out details of vision sequentially

• Let designers think in the U1 without committing to it

• Create a public representation of a task for sharing and checking

• Enable parallel design work in small teams

User Environment Design

• Design the user's experience of the system to be coherent

• Allow different user scenarios to be checked in the system

• Make the system work model explicit

• Show relationships between parts of the system

• Find errors in system structure before coding

• Drive later object modeling

• Separate out the UI conversation

• •Make the system structure explicit and sharable

• Show the relationship between systems

• Provide a tool for planning and coordinating multiple systems and teams

• Provide a high-level specification

Paper prototyping

• Check system structure and user interface with customer

• Let the customer communicate in their own language

• Get an additional layer of detailed data about actions within the system

• Check sales point of potential

• Provide a fast way to check design alternatives

• Learn to separate UI from structural implications

• Create and test ideas quickly to prevent over-attachments

• Ensure a shared understanding of what customers find valuable

• Share ideas in terms that customers and management can understand